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About Heyjow

Heyjow 5th Anniversary Film from Heyjow Inc. on Vimeo.

“My design philosophy is to create elegant and down-to-earth jewelry that can be used in all types of occasions. Innovation is a priority and we're always looking for ways to bring new trends and concepts to the market. I hope the pieces you get from Heyjow will always be a source of inspiration to reach your goals whether it’s good health, happiness, financial stability, or love.” 

The Designer 

Joana Ballesteros Gube has been designing handmade jewelry for over a decade, starting with selling her pieces at school fairs and to schoolmates. Based in Manila, Philippines, Joana established Heyjow in 2013 and has since been creating pieces that reflect her love for traveling. Largely inspired by the allure of tropical beaches and the mesmerizing world she witnesses when she goes scuba diving, Joana creates bold yet feminine pieces that combine classic charm with boho sensibilities.

The Brand

Heyjow pieces are made to be versatile and meaningful with colorful gemstones, crystals and symbolic charms as the highlight of each carefully handcrafted piece. Best known for its layering set necklaces and druzy pendants, Heyjow pieces feature gold plated pendants and 22K matte gold chains and embellishments that lend each piece understated elegance.

Globally Sourced

We source our materials from around the world – from the exotic lands of Turkey and the Middle East to the magnificent South American continent.


We make each piece in limited quantities, adding to each one’s uniqueness and desirability.


We can customize pieces for you so you can express yourself and tell your story. Get in touch with us for your very own customized piece.


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