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September 2021 - Mom Spotlight: Joana Gube || by Mommy Mundo

In so many aspects of life, creativity really is the key to success. Joana Gube, founder of Heyjow, is a testament to that. What started as a creative outlet and a simple college project in 2004 (she sold jewelry at school fairs) became her career shift choice in 2013 when she resigned from her PR and marketing job in the beauty and fashion industry.” Read more.



May 2021 - Heyjow: Mompreneur Joana Gube on Creating TDF Jewelry and Accessories || by Marga Medrano-Tupaz for Modern Parenting

The saying “Find something you love and you will never work a day in your life” is something that Joana Ballesteros-Gube, founder of Heyjow took to heart.



August 2020 - Statement Earrings to Show Off During your Zoom Meetings

Keep your work-from-home outfits interesting with these stylish pairs! - Carla Buyo, Metro.Style Website. Read More


May 2019 - In the Swim

Made up of more than 7,000 islands, the Philippines has its beachwear sorted. Here are some of our favorite Filipino designs to pack for your next stylish seaside escape. - Travel + Leisure Southeast Asia 

March 2019 - #ChalkGoalGang

Actress Jasmine Curtis-Smith wearing the Polani from our Gold Coast collection

Athlete and beauty queen Michele Gumabao wearing the Pierra necklace

PR maven and pride advocate Janlee Dungca wearing Heyjow statement earrings (available on Seek the Uniq)

Michele Gumabao, Janlee Dungca and Jasmine Curtis-Smith from the #ChalkGoalGang share their stories on empowerment, resilience and self-love | READ MORE

February 2019 - #KylineLovesPreview

Kyline Alcantara wearing Heyjow medallion necklaces for Preview's February 2019 issue. | READ MORE

July 2018 - 10 Minimalist Necklaces That Are Perfect for Layering

The minimalist aesthetic continues to be timeless. This year, rose gold and lightweight metals remain en vogue as wearable yet statement-making accessories. Layering dainty necklaces will instantly up the ante of your basic OOTD, or give your already-dressy look the extra oomph it’s still lacking. That said, here are some of our top picks to help you get started. - Shannon Matsuda and Marj Ramos, | READ MORE

April 2018 - 50 Adorable Accessories You Can Wear All Summer Long

The heat in Manila has stepped up, and so should your accessory game! Below, we round up 50 of the cutest finds—from statement ear candies to trendy toppers— to soothe your sweet tooth for trinkets. - Yanna Lopez, | READ MORE

February 2018 - Everything you need to know about jewelry metals

Ask any fashion girl and she'll tell you the trick to elevating any outfit lies in the accessories. We adorn ourselves with jewelry almost everyday but have you ever paused and pondered on the quality of the bling that you invest in? Below we talk with two jewellers Kim Lee of Pulseras by Kim and Joana Ballesteros-Gube of Heyjow Jewelry to know more about demi-fine jewelry. - Steph Sison, | READ MORE

October 2017 - Online Store of the Week: This Online Shop is the Perfect Place to Buy Tasseled Accessories 

Joana Ballesteros-Gube is beyond passionate about accessories, and that's perhaps the most magnetic thing about her label Heyjow. If you're looking for tasseled pieces and boho-glam jewelry that are anything but boring, you've come to the right door. - Yanna Lopez, | READ MORE

September 2017 - Artisanal Jewellery Labels to Know from the Southeast Asian Region

Heyjow's pieces are intricately adorned with colourful gemstones, crystals, and symbolic charms that seem to marry boho sensibilities and classic charm. Heyjow offers customisable pieces upon request and also makes every piece of its jewellery in limited quantities only, highlighting the inimitable quality of each piece. - Michelle Yeoh, Her World Plus Singapore | READ MORE

September 2017 - Classic Couture (Going Places magazine)

August 2017 - Metro Society

Asia's Next Top Model 2017 winner Maureen Wroblewitz wears pieces from Heyjow's 4th Anniversary Collection.

August 2017 - Modern Muses (Going Places magazine)

July 2017 - Where to find the perfect tassel earrings

My go-to for beautiful earrings right now is local accessories brand Heyjow. The brand was started by jewelry designer Joana Gube in 2013 and she has been creating pieces that reflect her love for traveling. Her latest collection is an African-inspired one. I’m madly in love with the tassel earrings that graze over the shoulders and the special way she mixed unorthodox elements like plush pompoms with the bohemian aesthetic. The collection also features horn pendants mixed with wood, leather tassels and beaded pieces all paired with Heyjow’s signature 22k matte gold hardware.

Aside from earrings, Heyjow’s Savanna Collection showcases gorgeous layered pendants that evoke an exotic but modern look. The result is a luxe tribal feel that’s chic and super wearable. You get good style mileage, too, because their pieces are not just picture-perfect for travel, but also chic enough to wear in the city daily. You can shop for the Savanna Collection exclusively on Heyjow’s online store. - Rissa Mananquil-Trillo, The Philippine Star | READ MORE


May 2017 - The Mother's Day Gift Guide: 25 Gift Ideas for Every Budget

Local brand Heyjow prides itself on making handmade jewelry with modern designs, and Symmetry is just the thing for the mom who loves to accessorize. | READ MORE

March 2017 - 8 Homegrown Labels To Shop For Summer

If you’re looking to add a pop of color to your outfit, Heyjow has an array of exquisite and colorful handmade jewelries from tassel earrings to crystal necklaces. - Neryssa Bautista, StarStyle.Ph | READ MORE

March 2017 - Botanical Beauty

Give your beauty and jewelry stash a makeover with vegan make-up and all-natural perfume from Radioactive Mushrooms in the Forest, chemical-free skincare products from Pure Beaute, and lead and nickel-free jewelry from Heyjow. - Going Places Magazine

December 2016 - The Punch List Gift Guide, Style Weekend

December 2016 - Out-of-the-box Professionals

Artists, entrepreneurs, designers—this week’s inspiring stories are proof that sometimes going outside the box and taking leaps of faith when it comes to career are what it takes to be successful. - Mae Lorraine Rafols Lorenzo, Panorama | READ MORE

November 2016 - How to look like a Disney Princess

"Together with the founders and owners of Happy Skin, top model and The Philippine Star beauty columnist Rissa Mananquil-Trillo and Jacqe Yuengtian-Gutierrez, Carla and Karylle broke down the ways on how to achieve the looks of Disney’s princesses and interpret these for everyday wear. 

Through a consultation with Disney, Happy Skin came up with a new lippie or lip color collection based on each princess’ personality. To complement the collection, the makeup label also partnered with local jewelry brand, Heyjow, for necklace designs also inspired by the princesses." - Deni Rose Afinidad-Bernardo, The Philippine Star | READ MORE

October 2016 - Pretty but meaningful Christmas gift ideas

"Heyjow offers beautiful accessories like necklaces, bangles, and earrings. The necklaces are a wonderful way of telling your own story. Choose a necklace that has meaning to you or your friend, and layering them together allows the wearer to tell a pretty story. Every piece will always look and feel different, depending on what you layer it with. I love Heyjow pieces because they make great gifts for any occasion, but most of all during Christmas. This is a gift you’re certain the receiver will never grow tired of or allow to end up in a garage sale!" - Rissa Mananquil-Trillo, Style S.O.S, Philippine Star | READ MORE

October 2016 - How to Stand Out In Your Office Uniform

"#ImAPreviewGirl Tip: Adding a scarf, a bag charm or a twilly wrap to one’s bag gives it new life and takes one out of a bag rut. The onslaught of fast fashion makes scarves readily available in an otherwise very tropical country, while Heyjow makes beautiful and unique bag charms." - Emma Cabochan, Preview | READ MORE

June 2016 - Rainbow Glow 

When you want to accessorize your LBD (that’s “little black dress”, ladies!) with something a little more memorable than traditional pearls, turn to “Spectral Soiree,” the Anniversary 2016 collection of the eye-catching, effortlessly chic jewelry line Heyjow. - Pierra Calasanz-Labrador of Fifi's Finds, Manila Bulletin Lifestyle | READ MORE

April 2016 - What Sassy Wants 

The combination of gold and white is timeless, so this necklace can be worn with anything and everything! - Sassy Manila | READ MORE

April 2016 - Caribbean Cool

It’s the best time to wear bright colors and bold accoutrements. For a striking summer look, go for a Coachella-meets-Caribbean vibe with these summer essentials. - Cruising #GoingPlaces Magazine, April 2016

January 2016 - 10 Must-Have Charm Bracelets

Whether you’re collecting memories you want to keep around you at all times, or buying a commemorative present for someone special, charm bracelets are cute, quirky buys that draw women of all ages into celebrating life’s precious moments. Each charm symbolizes an experience in style. - Hola! PhilippinesREAD MORE

November 2015 - Thankful: The Blissmakerie November 2015

Joana and I collaborated on a new Hey Jow collection called “Follow Your Heart,” for the benefit of the Joseph Feeding Mission. She had the beautiful pieces displayed during our event, and they were fabulous! Thank you, Jo, for this collab! - Martine de Luna, | READ MORE

November 2015 - Heyjow Love 

Heyjow is best known for its layering set necklaces and druzy pendants, but they also have gold plated pendants and 24k matte gold chains and embellishments that are simply elegant. At our Make It Blissful event, each of us got this beautiful yellow gold necklace with a heart pendant. Isn’t it so pretty? I loved how understated but big on classic charm this necklace was. - Tony Tiu, WifelySteps.comREAD MORE

November 2015 - Working Mom November Issue

Photographs by Ria Regino / Makeup by Archie Tolentino for NARS | READ MORE

November 2015 - Heyjow x L'Indochine Holiday 2015 

Two brands that I am a total fangirl for have decided to collaborate once again for the holidays and I couldn’t be happier! HEYJOW, the luxury accessories line by Joana Ballesteros-Gube, has been a favorite of mine for the past 2 years. It’s safe to say that about 40% of my accessories are from HeyJow and believe me that’s a LOT!!!! I’ve been sporting their rings, layered neckpieces, earrings for my event hostings, trips abroad and even for lazy days when I don’t feel like dressing up—they instantly add a bit of sparkle to my casual outfits. This collaboration with Char and Leona ofL’indochine is indeed a match made in chic gypsy-traveller heaven!!!! - Patty Laurel-Filart, | READ MORE

November 2015 - Follow Your Heart With Heyjow

One of the “blissful collaborations” that came about through this community is this one with Hey Jow, a company founded by  Joana Ballesteros Gube. She has been designing handmade jewelry for over a decade, beginning with her entrepreneurial ventures in her school days, selling school fairs and to schoolmates. She established Heyjow in 2013 , creating pieces that reflect her love for traveling. Her bold yet feminine pieces combine classic charm with boho sensibilities, and are characterized by their use of meaningful and colorful gemstones, crystals and symbolic charms. Heyjow pieces feature gold plated pendants and 24K matte gold chains and embellishments that lend each piece understated elegance.

For the holidays, Hey Jow has teamed up with MAKE IT BLISSFUL FOR THE FOLLOW YOUR HEART COLLECTION! It’s so beautiful, and so meaningful to me, because it features necklace sets and charm pendants as a “mommy and me” capsule collection. - Martine de Luna, Make It Blissful | READ MORE

September 2015 - When eclectic meets boho-chic 

Two labels, committed to creating and providing consumers with artisan goods and carefully crafted products, have joined forces in a collection of expertly curated and exquisitely designed jewelry. Since L’Indochine, a brainchild of Charlene Carlos and Leona Panutat, opened its doors to the public in 2013, many patrons of eclectic modern designs have found an accessible store for exquisitely exotic finds, one of whom is jewelry designer Joana Ballesteros Gube. - The Standard | READ MORE

September 2015 - Three for #LindochineLovesHeyjow

Three inspiration seekers who all share the love of scouring the world for beautiful things have produced the new jewelry line, “#LindochineLovesHeyjow.” - The Manila Times | READ MORE

September 2015 - Charm Me

If you adore eclectic, bohemian accessories the way we do, you’ll find yourself oohing and aahing at the eye candy collection. “I’m partial to matte gold, so all the brass metal is dipped in matte gold sourced from Turkey,” Joana tells us. “The raw stones are from Malaysia and Thailand, and the hand-strewn silk and Afghan bead tassels are from Turkey,” she adds. We particularly love all the charming trinkets (elephants! Evil eye! Four-leaf clovers!) collected throughout Joana’s travels, which are either worn as pendants on the necklaces or strung on brightly colored bead bracelets. - Pierra Calasanz-Labrador, Manila Bulletin | READ MORE

September 2015 - L'Indochine x Heyjow: A boho-chic collaboration

L’Indochine collaborates with Heyjow for a collection of expertly curated and exquisitely designed jewelry. #LindochineLovesHeyjow is a partnership of three inspiration seekers who all share the love of seeking beautiful things around the world.  With these travels come exciting stories, and a culture of innovation, exploration, and experimentation. - The Philippine Star | READ MORE


May 2015 - My Favorites of the Week

Go all out glam with these neck charmers from @heyjowph on IG. - Patty Laurel-Filart, PattyLaurel.comREAD MORE


May 2015 - Tropical Print

Fact: one of the best ways to beat the heat is to wear a pretty tropical print! I love this wrap dress from Details –it looks so fresh and summery and I can wear it no matter how big my tummy gets. I matched the dress with gold accessories; the ‘K’ necklace is from Heyjow.. - Kelly Misa, | READ MORE

May 2015 - Bohemian Rhapsody, Cruising GoingPlaces Magazine

Wear your bohemian sensibility from day to night then take it from the beach to your home with these pieces.

Featured on this page: druzy necklaces in turquoise and violet; Culebra set necklace with golden fish, stalactite and conch shell pendants; Acapulco necklace and bracelet set.

Featured on this page: Malta tassel necklaces; Gustavia necklace (on tray); Gustavia bracelet (on frame); Vieques charm bracelets.


March 2015 - Metro Society Magazine


January 2015

Yesterday’s splash of color was courtesy of Heyjow: a local accessory brand that specializes in beautiful layered necklaces and druzy stone pieces. - Cat Juan Ledesma, | READ MORE


December 2014 - Our Favorite Things, ARANAZ

Heyjow‘s handmade necklaces always make the perfect statement piece. Each piece of jewelry is a subtle yet noticeable way of adding a little edge to your look this season. | READ MORE


September 2014 - Lovely Layers

I discovered Heyjow through Instagram and fell in love immediately with the bohemian and natural feel of the pieces. I loved their monochromatic collages of their collections and how the ranged from the dainty to the chunky. When I finally got in touch with the designer Joanna Ballesteros, it turns out she is also inspired by her travels…. How very Gypsetter! - Stephanie Zubiri, | READ MORE 

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