Heyjow at the 2019 Manila FAME
Known as the Philippines’ premier design and lifestyle event, Manila FAME promotes the Philippines as a reliable sourcing destination for high-quality and design-oriented home, fashion, holiday, architectural and interior products.
“When I came in, one of my earlier directives to the team was to make Manila FAME more experiential as an event. With the end goal being: to help the buyers experience rather than just see what it is that we have to offer," shared Pauline Suaco Juan, CITEM Executive Director, on a post.
The 2019 edition of Manila FAME included new show features that included CREATE Lab, a platform for creatives and business owners to learn about creative business processes, and the Fashion E-tailer Special Setting that featured the country’s rising fashion entrepreneurs and designer commercial brands.
"We're infusing new blood and new ideas in our ways of doing things. As we enlist new designers into our creative community mix, we're also embracing new generation of entrepreneurs who, in their own ways, have been making waves in the digital retail sphere." - Manila FAME
Heyjow had the honor of being one of the featured Fashion E-tailers for the 3-day event held at the World Trade Center last April 25 to 27.
The team opted for a neutral palette punctuated with different textures and a bit of greenery
Adding life to the space are custom watercolor prints by artist Ninna del Mundo
Heyjow designer Joana Gube with fellow E-tailer exhibitors Anika Martirez of Wear Anika and Pat Gonzalez and Margaux Alampay of Coral Swimwear
Joana with Kitty Bunag of Nomadic Tendencies
Friends and clients both old and new dropped by our booth to shop our Summer Symphony collection.
Aside from exclusive discounts, trade show shoppers also received a set of free note cards designed with sea-inspired watercolor art by artist Ninna del Mundo.
Ninna created these unique note cards designed for our Summer Symphony collection
Heyjow Chief Curator Kath Elefante with watercolor artist Ninna del Mundo
Thank you to everyone who came by, chatted and shopped with us. Special thanks to Andre and Pauline for letting us be part of this exciting event.
Joana with Manila FAME's fashion savant Andre Chang
Joana with CITEM Executive Director Pauline Suaco Juan
Manila FAME's Fashion E-tailers with the show's fashion savant Andre Chang
The Heyjow team
Congratulations to the whole Manila FAME team for a successful event!