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    Heyjow 2019 Highlights: Milestones for our 6th Year

    As the Heyjow brand evolves, we as a team also grow and do more things out of our comfort zones. There were many firsts for us in 2019 - and here are the most memorable events and collections during our 6th year: 

    1. Heyjow at the 2019 Manila FAME 

    Known as the Philippines’ premier design and lifestyle event, Manila FAME promotes the Philippines as a reliable sourcing destination for high-quality and design-oriented home, fashion, holiday, architectural and interior products. 

    Our signature Summer Symphony Collection was showcased during the April run of the Manila FAME

    The 2019 edition of Manila FAME included new show features that included the Fashion E-tailer Special Setting that featured the country’s rising fashion entrepreneurs and designer commercial brands. Heyjow had the honor of being one of the featured Fashion E-tailers for the 3-day event held at the World Trade Center last April 25 to 27.

    It was our first time to participate in a big trade show and we were so grateful for the opportunity to meet fellow E-tailers and new clients through the show!

    Manila FAME's Fashion E-tailers with the show's fashion savant Andre Chang

    2. Ode to Six Anniversary Collection 

    Heyjow pieces took on a vintage-inspired aesthetic for the Ode to Six collection. Featured pieces included chunky chains with striking geometric links, statement earrings, and tropical elements in stunningly saturated colors.

    We dressed up our model Anna Buquid with wardrobe pieces from Offbeat Alley

    One of the featured pieces in this collection is our Stamp Monogram collection

    For the shoot, we played with shadows to give the photos a different feel. We also created a Look Book featuring pieces from this collection. 

    3. Ode to Six Thanksgiving Party

    We wanted to express our gratitude to everyone who has shown us love since Heyjow started in 2013. As part of our anniversary celebration, we hosted an intimate gathering with friends and clients in August to say 'thank you' for their support for the past 6 years. 

    Nikki Garcia was kind enough to host our thanksgiving party and her beautiful home full of heirloom pieces became the perfect backdrop for our vintage-inspired pieces.

    Our host Nikki Garcia welcomed us into her eclectic home

    Feliz Dish and Details took care of the tablescapes and food for the afternoon while dessert choices included Sabrina Go's yummy manchego cheesecake and agate-inspired cookies by The Little Whisk.

    Our guests had the chance to try our pieces on and have their photos taken by Sheila Catilo, our Chief Visual Brand Storyteller, who made a studio set-up in one corner of Nikki's home. 

    Heyjow muse Patty Laurel-Filart

    Heyjow muse and lifestyle personality Nicole Hernandez-delos Angeles

    Aliza Apostol aka Must Love Mom of Casa Mamas

    Try Local PH founder Cat Juan Ledesma

    4. Launching our first collection of fine jewelry called Heyjow Luxe

    Our first batch of fine jewelry pieces were launched just in time for the holiday season!

    Michelle Quizon-Llamas was our muse for Heyjow Luxe, a collection of elegant pieces set in 14k yellow gold, white gold and rose gold with diamonds and stones such as tourmaline and blue topaz. 

    Our muse Michelle Quizon-Llamas wearing diamond-studded pieces from Heyjow Luxe

    The collection also included pieces with pink tourmaline and blue topaz gems

    We also styled these pieces with our signature demi-fine pieces from our Ode to Six Holiday collection to showcase its wearability.  

    Michelle wearing a mix of our fine and demi-fine jewelry

    Thank you to everyone who celebrated, purchased, liked and followed us in 2019! We're looking forward to celebrating more milestones with you for 2020!

    #HeyjowxNinna: A Colorful Summer Collaboration

    If you visited us at the recently held Manila FAME, you may have spotted watercolor artworks at our booth. 

    These were made by watercolor artist Ninna del Mundo who also designed custom note cards for Heyjow.

    A pack of these unique note cards were given to guests who shopped with us during the 3-day Manila FAME

    This colorful collaboration started last year when Ninna first created custom watercolor art for our 2018 color-coded summer collections. 

     

    Some of Ninna's custom artwork for last year's summer collections

    Ninna reinterpreted these elements and created new iterations for this year's Summer Symphony collection.

     

    Ninna's artwork for our current Summer Symphony collection

    "I take inspiration from Heyjow's pieces, then research sea life subjects according to the color themes for the collection. I then paint the elements one by one so I can detail them and combine them digitally to form a vibrant watercolor reef," shared Ninna about her creative process.

    "Corals and shells are very graceful in form but they don't have a fixed 'anatomy'. I had to learn to loosen up my strokes and observe the subjects closely so I can interpret the nuances and graceful forms of organic sea life."

    Which of these is your favorite? Share it with us in the comments!

    Heyjow at the 2019 Manila FAME

    Known as the Philippines’ premier design and lifestyle event, Manila FAME promotes the Philippines as a reliable sourcing destination for high-quality and design-oriented home, fashion, holiday, architectural and interior products. 

    “When I came in, one of my earlier directives to the team was to make Manila FAME more experiential as an event. With the end goal being: to help the buyers experience rather than just see what it is that we have to offer," shared Pauline Suaco Juan, CITEM Executive Director, on a post.

    The 2019 edition of Manila FAME included new show features that included CREATE Lab, a platform for creatives and business owners to learn about creative business processes, and the Fashion E-tailer Special Setting that featured the country’s rising fashion entrepreneurs and designer commercial brands. 

    "We're infusing new blood and new ideas in our ways of doing things. As we enlist new designers into our creative community mix, we're also embracing new generation of entrepreneurs who, in their own ways, have been making waves in the digital retail sphere." - Manila FAME 

    Heyjow had the honor of being one of the featured Fashion E-tailers for the 3-day event held at the World Trade Center last April 25 to 27. 

    The team opted for a neutral palette punctuated with different textures and a bit of greenery

    Adding life to the space are custom watercolor prints by artist Ninna del Mundo

    Heyjow designer Joana Gube with fellow E-tailer exhibitors Anika Martirez of Wear Anika and Pat Gonzalez and Margaux Alampay of Coral Swimwear

    Joana with Kitty Bunag of Nomadic Tendencies

    Friends and clients both old and new dropped by our booth to shop our Summer Symphony collection. 

    Aside from exclusive discounts, trade show shoppers also received a set of free note cards designed with sea-inspired watercolor art by artist Ninna del Mundo. 

    Ninna created these unique note cards designed for our Summer Symphony collection

    Heyjow Chief Curator Kath Elefante with watercolor artist Ninna del Mundo

    Thank you to everyone who came by, chatted and shopped with us. Special thanks to Andre and Pauline for letting us be part of this exciting event.

    Joana with Manila FAME's fashion savant Andre Chang

    Joana with CITEM Executive Director Pauline Suaco Juan

    Manila FAME's Fashion E-tailers with the show's fashion savant Andre Chang

    The Heyjow team

    Congratulations to the whole Manila FAME team for a successful event!